I just killed a keynote session where I was asked to talk about Flex System Manager...our strategy and future directions. "Great content...outstanding delivery" said one VP. "This was the first time I understood the value of this technical product" said a non-technical sales lead. "You're like a technical rock star", said a technical sales specialist. But 12 hours before, I was a complete wreck. Originally I had 35-40 minutes to talk... ...I practiced several times and was ready Then, at 8:30pm the night before, I was told they wanted a Q&A at the end so my section was shortened to 15 minutes My heart sunk... ...I had a great arc and story that would most likely be shattered ...I had 10 minutes of demo I was showing to illustrate what we're delivering today that was cut I mourned ...then I regrouped, rethought, recovered I reshaped the talk...sharpened the story arc...cut out duplicate, less-relevant content ...and delivered a potent talk that was much more effective than my 35 minute talk That makes me wonder? Should I do that for everything I do? For speaking: Is there a way that can take 1/2 the time yet be twice as effective? For UI Design: Is there a way to give users 1/2 the details and be twice as effective? What if we were always given last minute changes to our best-laid plans? Would we all benefit with a reshaped and refocused effort? What do you think?